Chal
Branding
09–27–2023
︎ Design & concept
︎ Logotype
︎ Icon
︎ Stationary
︎ Type Design
Chal is a family-owned business. The name is a reflection of the union between the surnames 'Chavez' and 'Alvares.' It was essential for this project to highlight the presence of its constituents and align it with their vision as architects, which is rooted in honesty, professionalism, and innovation. To achieve this, we've incorporated modern grids along with a mix of typography that unveils the character of their project. We've even crafted handwritten lettering for each of their names to uphold the brand's authenticity. Collectively, these elements culminate in an image that distinguishes their practice within the architecture market and propels them toward their project goals.
︎ Logotype
︎ Icon
︎ Stationary
︎ Type Design
Chal is a family-owned business. The name is a reflection of the union between the surnames 'Chavez' and 'Alvares.' It was essential for this project to highlight the presence of its constituents and align it with their vision as architects, which is rooted in honesty, professionalism, and innovation. To achieve this, we've incorporated modern grids along with a mix of typography that unveils the character of their project. We've even crafted handwritten lettering for each of their names to uphold the brand's authenticity. Collectively, these elements culminate in an image that distinguishes their practice within the architecture market and propels them toward their project goals.