Sabio Studio creates brand identities, spatial concepts and visual experiences.



















Founded by Kari Castillo and Abraham Mejía, Sabio Studio works across branding, packaging and spatial experiences for hospitality, retail and cultural projects.

Operating between Mexico and the American Southwest, the studio approaches each project through research, observation and a strong conceptual process.









Mark
Lirio y Ave
Branding
01-11-2023

︎ Type design
︎ Lavels
︎ Icons
︎ Color system



"Lirio y Ave" is a Mexican coffee producer hailing from Ixhuatlan del Café in Veracruz, MX. The essence of this project's nomenclature and visual focus is to provide a profound perspective on the intricate journey entailed in crafting a coffee bean. This journey commences by delving into the innate dynamics between the heavens and the earth, culminating in the miraculous birth of a coffee bean.In this symbolic narrative, "Lirio" embodies the earthly realm, while "Ave" gracefully signifies the celestial domain. The creative inspiration for developing the visual elements emanates from the rich tapestry of religious illustrations and literature.